Confirm the business before building its signals.

1. Lock the real business identity

• Use the real-world business name consistently.
• Choose one authoritative phone number and website.
• Record the exact address or service-area operating model.
• Collect licenses, signage, vehicles and other relevant proof before verification.

2. Validate the location

• Confirm customers are served face-to-face where required.
• Do not build location assets around mailboxes or invented offices.
• Document hours and staffing that reflect actual operations.
• Evaluate one strong eligible location before expanding.

3. Match profitable intent

• List specific customer problems rather than only broad service categories.
• Separate emergency, planned, repair and replacement intent.
• Prioritize services with real capacity and meaningful job value.
• Build the clearest high-intent opportunity first.

4. Prepare the implementation

• Assign one page to one clear search problem and customer outcome.
• Add real evidence, service boundaries and conversion paths.
• Keep business information identical across owned assets.
• Review proposed changes before editing core profile fields.

5. Define measurement before launch

• Track qualified calls, forms, appointments and closed work.
• Record which service and location produced each lead.
• Establish the starting baseline before changes go live.
• Judge the build by revenue signals—not impressions alone.